CartMotion is transforming the typical shopping cart into a data collection cart on wheels. Now shopping carts are gathering untapped data for retailers and manufacturers to improve their returns on marketing dollars, in-store layouts, customer service, labor productivity and asset management. CartMotion provides insight for improving the decision making process for both retailers and manufacturers who annually spend billions of dollars on in-store marketing and promotional marketing without data that has never been available before.

   

A Real Time Location System (RTLS) in conjunction with CartMotion’s analytical software delivers detailed data on consumers shopping behaviors throughout the retail environment. Sensors are positioned strategically and discreetly around the store perimeter to locate shopping carts within six inches of its precise location. For the first time in the retail industry, CartMotion provides valuable data to both retailers and manufacturers which includes: consumer shopping patterns, traffic count by category, time spent in each category, retail conversion rate and asset management.

 

CartMotion is able to translate any retail environment into a three dimensional space allowing the ability to monitor the customer shopping patterns remotely and in real time. Locating the cart with precision is just the beginning. Retailers have the ability to monitor the activity of not only their customers in service departments and checkout counters but the employees servicing them. This will help retailers understand their turnaround time and existing labor processes to improve labor productivity and customer service.